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HP Delivers Enhanced Fan Experience by Extending Access to Paul McCartney's Digital Library

New paulmccartney.com Portal Provides Access to Music Legend's Personal Collection of Songs, Images, Lyrics and More

PALO ALTO, CA, Jan 12, 2012 (MARKETWIRE via COMTEX) -- HP HPQ +0.28% today announced that music fans now have unprecedented access to Paul McCartney's new portal destination, www.paulmccartney.com , which hosts the musician's vast digital library of music, lyrics, photos, collections, merchandise, blogs and more.

Over the past year, HP and Paul McCartney's MPL Communications, Ltd. worked closely to design, deploy and maintain a private cloud-based digital library that catalogs and stores more than a million items from McCartney's expansive personal collection, which spans more than five decades. Until now, the digital library had provided internal access only to MPL Communications, Ltd.

McCartney's new dynamic portal leverages the assets and functionality of the underlying digital library to create an engaging and immersive experience for the music community. Built by HP and MPL Communications, Ltd., the site delivers an intuitive and user-friendly experience for fans, with metadata tagging and contextual structuring that enables types of content to be related.

Fans can view precisely what they want in a variety of ways. For example, they can search a certain album and find not only the songs, but also additional information associated with the songs, including lyrics, photography and videos.

"The idea is to intrigue people and bring them into our world with new facts, new photographs, news of what's happening, accounts of what happened, backstage moments and all the stuff we can give that nobody else can," said McCartney. "The website really brings the digital library to life by constantly pulling new content from my personal collection so there's always a new experience for visitors."

HP Enterprise Services built the digital library on an HP Converged Infrastructure -- using servers, storage, networking and software -- to seamlessly integrate the digital library and website.

HP technology gives MPL Communications, Ltd. the flexibility to easily retrieve assets for public use via the underlying digital library. As a result, fans also have the opportunity to select assets that are customized for on-demand viewing.

The new website also features a unique online music player -- The Jukebox -- that fans can use to listen to songs and build personal playlists with music pulled from the digital library. At the click of a link, fans can access historical information from a selection of McCartney songs or albums.

"Fans expect a richer and deeper experience than ever before," said Jan Zadak, executive vice president, Global Sales, HP. "Our work with MPL Communications, Ltd. showcases the integral role that technology plays in driving the success of an Instant-On music organization, by redefining the fan experience."

Extracting business insight from data HP Information Optimization solutions played a critical role in organizing and categorizing McCartney's personal collection for the digital library. The solutions provide a view into fan preferences, traffic trends and buying patterns on the website; MPL Communications, Ltd. is then able to convert this massive amount of data into business-actionable insight.

Protecting and monitoring the fan experience HP Enterprise Security experts assessed the security needs for the library and the website to develop a solution that protects priceless assets and performs automated website performance monitoring to maintain the highest level of performance and service levels.

Instant management through hybrid delivery HP also designed a Hybrid Delivery solution that consists of an HP-hosted private cloud combined with the MPL Communications, Ltd.'s redesigned and expanded on-premise IT infrastructure, so the company can manage and scale the website anywhere, anytime.

More information about MPL Communications, Ltd. and its Instant-On journey is available at www.hp.com/go/mccartney .

About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.com .

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations, including execution of restructuring and integration plans; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP's businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; expectations and assumptions relating to the execution and timing of restructuring and integration plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2011 and HP's other filings with the Securities and Exchange Commission. HP assumes no obligation and does not intend to update these forward-looking statements.

Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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by Barbara Leach : Albuquerque, NM 87123 United States January 12, 2012 5:43 PM EST (Guest)  click to register
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HP Delivers Enhanced Fan Experience by Extending Access to Paul McCartney's Digital Library


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News Summary

Instant management through hybrid delivery HP also designed a Hybrid Delivery solution that consists of an HP-hosted private cloud combined with the MPL Communications, Ltd.'s redesigned and expanded on-premise IT infrastructure, so the company can manage and scale the website anywhere, anytime.