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Book touts how tuned in Beatles were in biz

Author signing book today in 'Boro

macca-central.com news imageRichard Courtney is shown with Beatles legend Paul McCartney in this undated photo. Courtney co-authored with George Cassidy a book entitled ÒCome Together: The Business Wisdom of The Beatles

BEATLEnews - MURFREESBORO — Richard Courtney believes just about everything in life can relate to The Beatles.

And it drives his wife, Beth, crazy, including an incident that occurred at work one day that she related to Courtney, who responded in kind that it reminded him of a particular situation that happened to the iconic and most successful rock 'n' roll band of all time.

"We had been married 15 years," said Courtney, a Beatles fan since childhood, "and she asked me if everything in life relates to The Beatles. I told her I would get back to her on that.

"But it really does."

That includes the world of business, according to Courtney, who promptly wrote with co-author George Cassidy a book titled "Come Together: The Business Wisdom of The Beatles," which has been widely acclaimed around the world, including by the two living former members of The Beatles, Paul McCartney and Ringo Starr.

The book positions The Beatles as "the ultimate case study" in how four youths from Liverpool, England, could emerge as international icons that transcended their music into making the group, including the late John Lennon and George Harrison, into four of the most recognizable persons in the world.

The genesis of The Beatles, when Lennon recruited McCartney into his band that would eventually become The Beatles, is a case study in business partnership, according to Courtney., A Nashville-based author and real estate agent, he will hold a book signing at 1 p.m. today at Hastings Books at 1660 Memorial Blvd. in Murfreesboro.

"It showed that John wanted to find a partner who had different strengths, even though he might lose control of the entire project," Courtney said. "But when Lennon met McCartney, he knew his band would be much better.

"And he was willing to take a chance on the leadership of the band."

The book consists of 100 short yet insightful chapters that offer useful business lessons in conjunction with a particular aspect of The Beatles' history. The second paragraph in the book reads:

"If you truly think like a Beatle, take heart. You are in a very small minority. Few aspire to greatness, even fewer to be the greatest. Most around you are comfortable with mediocrity. Others may achieve success, even set records and receive awards with their performances. Many simply want to be big enough to receive a regular paycheck. You, however, will not be satisfied until you have taken a shot at the top."

Courtney said the book has been received better by the business community than The Beatles' fan community, who don't want to let go of the notion that John, Paul, Ringo and John — as they famously came to be known collectively — were bad business persons. There was a time between 1969-71 when things were rocky, but that can be attributed to the death of longtime manager Brian Epstein in 1967, the collapse of Apple Records and drug use by the band.

"But for 48 years before and after that period, The Beatles were nearly flawless businessmen," said Courtney, noting even now how much money their catalogue generates, including $140 million in one day when their music was made available on iTunes.

"The main thing is that we have used the word wisdom to mean what can be derived from success as well as failure," Courtney said. "So, we are fortunate to have history. What we have done is taken their careers, actually from their births, and made a business model out of it.

"The Beatles didn't have the luxury of following their own business model, or they would have been even more successful."

FYI
Who: Author Richard Courtney
What: book signing for “Come Together: The Business Wisdom of The Beatles”
When: 1 p.m. today,
Where: Hastings Books, 1660 Memorial Blvd.

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News Summary

Richard Courtney believes just about everything in life can relate to The Beatles. And it drives his wife, Beth, crazy, including an incident that occurred at work one day that she related to Courtney, who responded in kind that it reminded him of a particular situation that happened to the iconic and most successful rock 'n' roll band of all time.