Sir Paul urges 'meat-free Mondays'

Sir Paul McCartney has urged Britons to adopt 'meat-free Mondays'

The former Beatle said cutting out meat one day a week was popular in Australia, where shoppers had become conscious of the environmental impact of cattle rearing and meat production.

In an interview with trade magazine The Grocer, Sir Paul called on UK consumers to cut down on meat consumption even if they could not give it up altogether.