|PETA ad uses Paul McCartney to charge KFC with animal cruelty #1349|
People for the Ethical Treatment of Animals is using the man who gave pop music Wings to criticize the restaurant company that sells more deep-fried wings — and drumsticks — than anybody else in the world.
PETA has prepared a full-page newspaper advertisement featuring an open letter from former Beatle and pop icon Paul McCartney to Yum! Brands Inc. C hairman David Novak, repeating the anti-meat group's allegations of unnecessarily cruel treatment of chickens by KFC's suppliers.
Clearly aiming at Yum executives, PETA says it plans to run the ad only in The Courier-Journal tomorrow. The newspaper's advertising department confirmed PETA has bought the ad.
Jonathan Blum, senior vice president for public affairs for the Louisville-based Yum! Brands, delivered this response:
"Paul McCartney is a music legend and he's entitled to his opinion, but we think he's misinformed. KFC is committed to the well-being and humane treatment of chickens. While PETA would prefer a world of vegetarians, most people disagree, so we think PETA should follow one of Sir Paul's songs and just `Let it Be.' "
The ad features a picture of MCartney and his signature. It includes photographs of chickens in various conditions and stages of processing, but there's no indication of where the photos were taken. PETA said McCartney had helped draft the letter and would pay for the ad.
In the letter , McCartney says he is a vegetarian because "I realize even little chickens suffer pain and fear, experience a range of feelings and emotions, and are as intelligent as mammals, including dogs, cats, and even some primates."
A representative for McCartney's publicists in New York said he was unaware of the ad , and McCartney's offices in London did not respond to an electronic request for confirmation yesterday afternoon, which would have arrived after business hours there.
PETA has been in a running battle with KFC over the chicken issue and has publicly confronted Novak in Louisville before, threatening to play videos of chicken slaughtering in his neighborhood if Yum did not respond to its concerns.
Last week, Chrissie Hynde of The Pretenders joined animal activists in a loud protest outside a KFC in central Paris.
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