Yeah, I don't take it seriously. Like Shorty said, it's just fun reading about all the "clues" and stuff, because there are so many. I just look at it like a little fun puzzle game, nothing more. And I do kinda think that The Beatles played around with it, because some of the "clues" seem much more than coincidental. I think the lads actually threw some stuff in there on purpose.
I actually got this really long newsletter type of thing through the mail a few years ago that is apparently by these bunch of quacks who actually believe that Paul is dead, and that the Paul we know now is actually an "imposter." I'll share some of it with you. Ok, here are some of the various "clues". Just remember, I don't believe this stuff, but it IS rather interesting...
*Check out the doll on the cover of Sgt. Pepper. The one that has the "Welcome the Rolling Stones" shirt. If you look very closely, she's actually holding a small white Aston Martin car, the car which Paul was supposedly driving that night he crashed and "died" in Nov. 1966. The inside of the car appears to be blood red, and the doll appears to be holding "blood-stained" driving gloves.
*When Paul "died" that night, he was officially pronounced dead, or "OPD", which is the patch the "imposter Paul" wears on his left arm inside the Sgt. Pepper album.
*The man who is supposedly the "new Paul McCartney" is actually believed to be a man named William Campbell. Campbell was a club singer from Scotland, who won a McCartney look-alike contest in 1965. After 1966, he hasn't been seen or heard from.
*In "Good Morning Good Morning", John sings..."now you're in gear (car)"..and "Nothing to do to save his life." Plus, "People running round it's five o'clock." (Paul was supposedly pronounced dead at 5 AM.)
*In Magical Mystery Tour, Ringo's bass drum head seems to read "Love the 3 Beatles."
And then they ask me for a MERE $39.50 for the "complete" story.
Anyway, of course I don't believe that Paul is dead. But, I do think that The Beatles (including Paul), may have had a little fun with it for a laugh.