I haven't missed an episode, so I must be cool right

Yeah, very good point Chris. I do think now it is the cool thing to mention or be associated with MACCA and it's so great it's happening now where he, his family and his long-term fans can enjoy it. Can it be good PR, maybe, but I just think it's all Paul hard touring since 9-11 that has earned him this level of respect and thus, coolness. Plus all the hard work over at Apple Corp putting The Beatles out there as well.
No longer are Beatle (macca) fans classified in the same category as Trekkies. Not knocking Trekkies as I'm a Star Trek fan but I don't consider myself a Trekkie as the mainsteam media portrays Trekkies.