Listening Party for "Memory Almost Full" on HSN Ma

[I am the Paulrus]

Listening Party for "Memory Almost Full" on HSN May 30

Multichannel Retailer HSN Teams With Hear Music to Create 30-Minute
Television Special in Honor of New Paul McCartney Release of Memory Almost Full

Limited Edition DVD/CD Set Available For Pre-Order During Special Paul
McCartney Listening Party May 30 Leading Up to June 5 Official Release

http://www.prnewswire.com/cgi-bin/stori ... 845&EDATE=

ST. PETERSBURG, Fla., May 28 /PRNewswire-FirstCall/ -- Multichannel
retailing powerhouse HSN today announced that it is teaming with Hear Music
to produce a Paul McCartney Listening Party television special to celebrate
the upcoming release of Paul McCartney's latest album, Memory Almost Full.
Scheduled to air May 30 at 8 p.m. and May 31 at 1:30 a.m. and 2:30 p.m.,
the special 30-minute program will feature cuts from the new CD, lively
discussions with McCartney fans and video segments from Paul McCartney as
he shares the inspiration behind his latest work.
The first new studio album from McCartney in nearly two years, Memory
Almost Full is also the inaugural CD release from Hear Music, the record
label formed between Starbucks Entertainment and Concord Music Group.
Memory Almost Full will be available for order during the listening party
on HSN and HSN.com as part of a limited edition DVD/CD set ($24,98) that
includes three bonus tracks, behind-the-scenes footage of McCartney in the
recording studio and a special audio commentary.
For more information about the Paul McCartney Listening Party on HSN,
or to purchase the Paul McCartney Memory Almost Full Limited Edition DVD/CD
set, log on to http://www.hsn.com as of May 30.
Memory Almost Full will be available at Starbucks locations and
traditional music retail outlets internationally. It will be released in
the U.S. and Canada on June 5 and in all other countries and territories
the week of June 4.
About Hear Music:
Hear Music is an innovative record label and partnership between
Starbucks Entertainment and Concord Music Group. Rooted in quality,
authenticity and passion, Hear Music works directly with artists, both
emerging and established, to bring quality music to the widest possible
audience, in both Starbucks locations and traditional music retailers
worldwide.

[thewonderpuppy]

Not worth the time. 23 minutes of my life I can't get back.

Content: a very annnoying hostess and host who talk constantly
Fans with very little to say
an expurgated version of the dance tonight video
very little music.

Save your time and just wait for June 5

[BruceMirken]

Like pretty much everything on these home shopping channels, this was cheesy and more than a little creepy. This is the first thing Starbucks/Hear Music has done to promote MAF that I consider a significant mistake.

[JennyWren]

This is the first thing Starbucks/Hear Music has done to promote MAF that I consider a significant mistake.

Ya think? I'm not sure. It may have reaached an audience that would not have otherwise known about a new Macca album. The person who used to like Paul, but has lost track of what he's up to, who stays home a lot, doesn't frequent Starbucks, doesn't read music reviews. That person might not have been aware of the new CD in ways other than HSN, and that person might have purchased it.

Cheesy? Well, yeah. I was glad that Paul wasn't there live. And I could have done without the audience interviews. The "how long have you liked Pual?" contributed to the cheesiness. As did the presenters who seemed to have little knowledge of Paul's work, little ability to comment in an intelligent manner on MAF.

But, I expected it to be even cheesier than it was.

There's no denying that television marketing works. And it's unlikley that someone will say "ewww, MAF was presented on home shopping, so I guess I won't buy it." I don' tthink it will hurt Paul.

Starbucks and i-Tunes outlets will hit younger consumers; home shopping probably hits older consumers. I'm glad to see marketing efforts, period, whereever they may be.

JennyWren

[gfgb123]

Judging by the reviews of the HSN Show, I'm glad I missed it. It's good McCartney didn't show up. He probably raised an eyebrow when informed of this and declined to "whore" himself to sell music.

[Paperback Writer]

One of the wonders of Macca is the Diversity of his following!
Different races, creeds, ages, lifestyles, political leanings and culteral preferences all love Macca.

At all the live concerts - aside from Paul's music and performance - one of the remarkable things - was the wide variety of people present.

Yes, there were "home-shopping network type people there."
Many of these people - and their friends who were not at concerts - depend on avenues like this to be exposed to and made available purchasing of MAF. NOT US - but there are plenty of folks like this.

Also, all those Enquirer, People and Star Magazine and Entertainment Tonight-type show followers who have been reminded of their childhood crush and his recent troubles will be ripe for a purchase. Sad, but true.

The benefit for us is - more sales. Aside from the importance of recognizing his great music - I am hoping more sales will spur the economic and market forces to pressures and nudge Paul closer to releasing that long- for desired back catalogue of un-released and under released recordings.

[gfgb123]

Paperback Writer,

There is nothing wrong with trying to reach a larger audience to increase sales but at times it can have a negative impact. Case in point: Cher does some informercial shorty after winning the Academy Award. That action essentially killed her film career. Although that is an extreme case, one needs to be careful when resorting a lower common denominator. Obviously McCartney is too well established to even consider having his career ruined but it may disway others who would consider possibly buying his CD because they may find the HSN gig distasteful. Remember if it is being featured at Starbucks locations, a lot is riding on impulse shopping while customers order their coffee because the fans are a given already. You don't want to put a bad taste in those potential new customers.

[Harrythebannister]

Not worth the time. 23 minutes of my life I can't get back.

Content: a very annnoying hostess and host who talk constantly
Fans with very little to say
an expurgated version of the dance tonight video
very little music.

Save your time and just wait for June 5

Thanks for the advice!!

[Paperback Writer]

Hi GFGB123;

I understand your point - but I have never seen Cher or others on that network, because like most on this forum - we don't watch it! Only those who ALREADy watch it - will see it - so they won't be offended, they'll feel "honored' - if anything.

Nothing is more prone to "impulse" buying than TV shopping - so you prove my point for increasing sales.

If anyone is so elitist or snobby as to think/do this:
"I won't buy McCartney's new album because he's going 'low-brow', "too common denominator" - I don't think EVEN MACCA would want them to buy his album.

I am rationalizing it as a "do-over" for his media blitz with Fidelity and Lexus that seemed to help sales of C+C, Zero, Ziltch, Nada! Those commercials turned some people off, as well.

Now if The Shopping Network sold Beatle Watches, Beatle Lunch-Boxes, ..........

[Paperback Writer]

Anyone else "catch this"?